The Secret Service does more than just protect the President, as the Obamas can tell you. Michelle Obama once admitted that it wasn't her nor Barack who taught their daughter Malia how to drive; it was the USSS' job. Here's more on Sasha and Malia Obama's relationship with the Secret Service.
According to TIME, the Secret Service's nickname for Sasha was "Rosebud," while her sister Malia was given the code name "Radiance"; in keeping with the "R" theme, Michelle was known as "Renaissance" while the president was "Renegade." Barack has also joked about his girls having "PTSD" from the USSS.
On "The Late Late Show," the former president said he didn't see a future in public service for his kids: "they still have PTSD from guys talking into their wrist microphones and glasses as they're trying to go to a music concert […] having Secret Service guys follow them [...] on dates, I think probably has shut down their interest".
The tradition of Secret Service code names for the president's family began in the early 1900s, according to NBC New York. It has since become an opportunity for the White House family to choose a name with meaning, but not without rules; each nickname within one first family must begin with the same letter.