Here's How Much The Kardashian-Jenners Reportedly Charge Per Instagram Post

Nearly every member of the Kardashian-Jenner family is a millionaire, with the exception of Kim Kardashian, who was declared a billionaire by Forbes in 2021. Having become household names thanks to the success of their reality show, "Keeping Up With the Kardashians," the Kar-Jenner family's collective net worth has exploded. In September 2020, Forbes reported that the family was worth a staggering $2 billion with "no shortage of future earning potential." 

What's impressive about the Kardashian-Jenners is that they don't rely on a single stream of income. Aside from their reality show, they have various business ventures that help grow their wealth. Kim has her fragrance and cosmetics company, KKW Beauty, as well as her shapewear line, Skims. Kendall Jenner has a flourishing modeling career and various partnerships with luxury brands. Kylie Jenner's Kylie Cosmetics briefly earned her the title "youngest self-made billionaire," before Forbes rescinded it in a scathing expose which knocked the youngest sister down to — Gasp! — "just under $900 million." Meanwhile, matriarch Kris Jenner continues to be the momager, taking 10 percent of the revenue her children make. Khloe and Kourtney Kardashian, while not as wealthy as their siblings, still have net worths of $50 and $65 million, respectively, per Celebrity Net Worth. 

But on top of it all, the famous fam also banks big time with Instagram. They're among the most followed celebrities in the world, making part of what Hopper calls the "Instagram Richlist."

If a brand is planning to ask Kylie Jenner to post about its product on Instagram, it would have to prepare to cough up just under $1.5 million — at least, that's according to Hopper's 2021 Instagram Richlist, which tracks the reported following and valuation of influencer's social media platforms. For Kylie, all she has to do is click share, and she'll be making more money than most people do in their lifetime.

Kylie is closely followed by half sister Kim Kardashian, who earns just over $1.4 million per post, per the report. Both Kylie and Kim are ahead of Beyoncé, who could make north of $1.1 million per post if she were the type to do sponcon. The rest of the family isn't far off, either. Kendall Jenner, who is at #10, makes a little over $1 million per post, while Khloé and Kourtney Kardashian, who occupy the #13 and #17 spots, make $949,000 and $785,000 per post, respectively.

It's worth noting that these figures are only estimates. According to CNBC, which spoke with Hopper HQ co-founder Mike Bandar, Hopper's numbers are derived from a process that takes into consideration both "publicly and privately available data on each user's number of followers, influencer status, previous endorsements and level of engagement through likes, comments and views, among other metrics." 

According to research conducted by All Home Connections on behalf of AT&T, a large chunk of the followers of these most-followed celebrities may just be dummy or bot accounts — or worse, purchased followers. Although AT&T doesn't get into the specifics of how the latter occurs, it does say that to compile its results, it used a service called GRIN, which purports to be a "free fake follower detection tool" to examine the Instagram accounts of some of the most-followed celebs. And who's atop that list? Many of the Kardashian-Jenner clan. 

Surprisingly, Kourtney Kardashian was found to have 28% fake followers among her 116 million follower Instagram count. This equates to around 32.5 million accounts. Kim Kardashian is 6th on the list with 26% fake IG followers, while Khloé also has 26%. Meanwhile, Kylie and Kendall Jenner are on the 11th and 13th spots, respectively, both with 25% fake followers on the popular photo-sharing app.

We may never the truth about these alleged inauthentic followers, but one thing we do know is that Kris Jenner could probably care less. As she told BeautyInc in 2020, "Social media is the fastest and most controlled way to get the message out. The consumer gets to see the products the girls are working on in real time, and they know we're going to get it out the door pretty quickly. The girls want them to be part of the journey to keep them engaged."

Fake followers or no, it's clear the Kardashian-Jenners remain incredibly influential — and rich.