The 'Scammys' Is Trending On Twitter. Here's Why.
Each year, the entertainment industry begins to buzz when the Grammy Awards come to town. Despite having to make adjustments amid the ongoing coronavirus pandemic, this year's 63rd annual award show is no different. The highly anticipated event, which is hosted by The Daily Show star Trevor Noah, has been turning heads even before the ceremony kicked off on March 14, 2021.
Like every show, tons of music's biggest stars are being honored. Beyoncé, Black Pumas, and Billie Eilish are just three of the several artists in the running for Record of the Year, while Coldplay, Dua Lipa, Post Malone, and Taylor Swift, among others, are nominated for Album of the Year. This year's nominees also include Noah Cyrus, Justin Bieber, Phoebe Bridgers, BTS, and Lady Gaga, according to the Grammys' website. In addition to the prestigious honors, fans look forward to watching the artists take the stage during performances. This year's lineup features Bad Bunny, Megan Thee Stallion, Miranda Lambert, Harry Styles, Maren Morris, Cardi B, and Doja Cat, as well as many more.
As the show premiered, fans took to Twitter to express their excitement over the annual ceremony. One user pointed out the exceptional style featured on the red carpeting, writing, "The Grammys FED us in the fashion category this year #GRAMMYs." But, while the Grammys garnered positive attention, Twitter stans shared their displeasure after getting #Scammys to trend on the social platform. Keep scrolling to find out why.
The BTS army is responsible for getting #Scammys to trend
The BTS Army proved they are a force to be reckoned with once again when they got "#Scammys" trending on Twitter during the 63rd annual award show on March 14, 2021. After it was announced that BTS — which is made of members RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook — lost the award for Best Pop Duo/Group Performance, the BTS Army shared their frustration in a powerful way.
The K-pop band came up short in the category against Lady Gaga, who took home the accolade alongside Ariana Grande for "Rain on Me." In response, relentless BTS fans engaged in a Twitter war which, in turn, got #Scammys trending online as the show aired, according to Page Six.
"Even non-BTS fans knew that they deserve to win lmao. you are a big joke grammy. one of the biggest clout machine #scammys," one user wrote, while another echoed, "NAH CUZ BTS [DESERVED] THAT F**KING GRAMMY, SERIOUSLY RAIN ON ME OVER DYNAMITE???? DYNAMITE LITERALLY BROKE RECORDS I HATE IT HERE. #scammys." A third fan also chimed in, tweeting, "when #scammys is higher than the original hashtag u know somethings up BYE."
On the red carpet, BTS virtually joined E! News' Giuliana Rancic, telling the red carpet host that they are excited to come back with "even greater music, good performances and even better music" (via The Independent). "We really want to see Army now and I'm sure Army are feeling the same emotions we're feeling."