The Truth About Post Malone's Crocs
Some things just go together: peanut butter and jelly, hot dogs and baseball games, face-tattooed rapper Post Malone and... Crocs? Yup, the multi-Grammy nominee has an affinity for those polarizing foam clogs. Earlier this week, Post Malone's latest collaboration with Crocs sold out in under two hours, according to CNN. And this wasn't even the 24-year-old's first time teaming up with the shoe company. That's right: Post Malone and Crocs go way back, and here's everything you need to know about the unexpected pairing that will make you say, "Huh, you know what? I don't hate this."
Post Malone's Crocs partnership just makes sense
On the Crocs website, the company describes itself as "one of the most unique brands that anyone had ever seen" and proudly proclaims, "We were different and it made some people uncomfortable." The same could be said for Post Malone, who's been deemed "an anomaly" by Billboard and a "melodically gifted misanthrope" by the New York Times. Or as Rolling Stone once put it, "Much of Malone's appeal comes from [his] tongue-in-cheek attitude itself, which attracts people looking for something new while simultaneously alienating others who find it jarring."
Post Malone is open about his eclectic taste in music (ranging from hip-hop to country to metal), telling Billboard in a September 2017 interview, "If you like it, then rock with it. I think that's important and that's one of my biggest goals by the end of my music career, to have push[ed] the boundaries and help blur the lines of what the genres of today are."
Not only does his boundary-pushing, genre-blurring attitude match that of the shoes, but he's actually been a longtime Crocs fan. According to Hypebeast, Post said in a 2018 statement, "I wear Crocs everywhere from the bar to the stage and I felt it was the perfect collaboration to get together with Crocs and give the fans what they've been asking for."
Post Malone hopes you love the shoes as much as he does
Post Malone's Crocs have a history of selling out ridiculously fast; in 2018, his shoes sold out in 10 minutes, per GQ. His most recent collab is called the Post Malone x Crocs Duet Max Clog, featuring a blue and black camo design. As Posty advertised on Instagram, the shoes have an "exaggerated chunky outsole," "pivotal backstraps," and "black lanyard clips." Luckily, the handy photo above can show you what that sold-out $59.99 shoe actually looks like.
"This next chapter in the Post Malone x Crocs partnership delivers a true creation from Post as he evolves his own aesthetic, and is eagerly anticipated by fans worldwide," according to a press release via CNN. In a statement, Post told Billboard ahead of the release, "I wanted to make a more tactical and chunky shoe and they gave me all the tools to do just that. I think they came out really neat, and I hope everyone loves them as much as I do."
As seen on the Crocs site, Post's previous three designs were white shoes with yellow baby devils all over them, yellow shoes with barbed wire across them, and green forest-looking shoes sold exclusively in Australia. But where did Post Malone's collaboration with Crocs get started?
It all started with a tweet
On the fateful day of June 5, 2018, Post Malone tweeted, "u can tell a lot about a man by the jibbits on his crocs." The message has since gotten more than 68,000 retweets; 257,000-plus likes; and landed him a deal with the brand. According to a statement from Crocs Chief Marketing Officer Terence Reilly, it's that very tweet "that really got [Crocs'] attention." Reilly continued, "Post Malone is a beloved creator and represents what it means to be comfortable in your own shoes, so collaborating on product design is special."
To be technical, his tweet contained a slight typo. The word is actually "Jibbitz" with a "z," and they're the little doo-dads you stick in the shoes. In his time working with the brand, Posty has designed four shoes with several different Jibbitz options, ranging from a baby devil to his "Stay Away" tattoo to an eyeball.
Things really have come full circle for Post Malone and his favorite shoe, and this likely isn't the last we'll see of their blossoming relationship. Now if only the rapper's favorite restaurant (Olive Garden, obviously) could get in on the action for some type of Post Malone x Crocs x Olive Garden shoes with breadstick and pasta bowl-shaped Jibbitz — they'd sell out in seconds.