What Bruce Willis' Wife Emma Heming Does For A Living

Bruce Willis and Emma Heming met in 2007 and got married two years later, at Bruce's property in Turks and Caicos. The couple also held a vow renewal ceremony at the same property a decade later, per Inside Weddings. In April 2012, Willis and Heming welcomed their first daughter together, Mabel Ray. In 2014, Heming gave birth to their second daughter, Evelyn Penn. In addition to being a mom of two, Heming is also a stepmother to Willis' three daughters, Rumer, Scout, and Tallulah, whom he shares with his ex-wife, Demi Moore.

While it may be easy to fall into the shadow of a big movie star, Heming is impressive in her own right. She started modeling as a teen in order to help out her single mother, who was working three jobs in order to make ends meet. After winning a modeling competition, Heming walked the runways for top designers such as Chanel, Valentino, and Dior. She then used her success as a model to propel her career in a different direction, and now runs a successful business geared towards helping moms.

Emma Heming's biggest source of inspiration is her daughters and having them helped her dream up her skincare business, CocoBaba. While pregnant, Heming was using coconut oil from the grocery store and realized there was a need for a product that was easy to use while also having the best, natural ingredients. "I actually feel like all my best ideas have happened while I was pregnant and after I was pregnant! I was using coconut oil and loved it and when Mabel was two months old I had this idea for CocoBaba. And that was the birth of this new career!" she told The Local Moms Network.

Heming's daughters continue to motivate her to strive for the best in her business. "[The one thing] that stands out is having my children see how much I love my job. Every day is new—I'm constantly learning, and that's exciting to me. They also see that it is a true grind," she shared with Belly Bandit. Heming also created CocoBaba to help moms feel their best. "Moms have a great tendency to put themselves last on the list; I want to help refocus our efforts without guilt," she explained. Heming's passion for helping mothers extend beyond her business, and she regularly shares helpful tips on her eponymous blog.

Emma Heming is proving that she can have a thriving career past her modeling days. As well as running a successful skincare business, she runs her blog, Emma Heming Willis, in which she shares her insight on motherhood, traveling, beauty tips, and family-friendly recipes. Her articles are geared towards moms, with helpful ways to raise children healthily and happily. Besides promoting CocoBaba on her blog, Heming also curates hand-picked products she is a fan of, such as Supergoop sunscreen and Yeti cups.

When she's not helping other moms with her products and blog, Heming lends her efforts to the charity "Room to Grow," and has been an ambassador since 2016. She also hasn't totally given up on modeling. In 2022, she shared a snap of her wearing Demi Moore's swimsuit from her collaboration with Andie Co. The statuesque beauty posed in a black one-piece with fireworks splashed over it and gave a shout-out to Moore in her Instagram Story. Moore gave the love right back by reposting the Story with red heart emojis.

These days, Heming is busy tending to her husband, Bruce Willis, who was recently diagnosed with frontotemporal dementia. The skincare guru is raising awareness of the condition and if her business acumen is any indication, Heming will probably turn her passion into her next project.