What Is Khloé Kardashian's Real Involvement In Good American?

Back in 2016, Khloé Kardashian started her now-successful clothing line, Good American. It was originally just for jeans and denim, but they've now expanded into swimwear, t-shirts, outwear, and more. From the beginning, Kardashian has made it known that the brand was going to be size inclusive and all about empowerment for all sizes. The clothes come in a range of 00 to 24, and up to a 5XL in some styles. "We don't sell to retailers that won't buy the entire size range, because when I used to shop at department stores with my sisters, I would be ushered up to the attic to go find my size when I was much larger," she said on a June 2022 episode of "The Kardashians." 

Khloé was often outcast or ostracized when appearing in the early seasons of "Keeping Up With the Kardashians," usually because of her size in comparison to her sisters. It wasn't just online critics or tabloids; she overheard Kris Jenner, her mother, say she needed a nose job at just nine years old. Caitlyn Jenner also told Khloé, on camera, to "lose a few pounds." She's been open about how she was excluded from photoshoots and put in the background of promo material for their show. 

So for Khloé Kardashian, Good American stands for more than just inclusivity but to show all customers of all sizes they are worthy of having a good shopping experience. But what is Khloé's involvement with Good American now? She doesn't run it all on her own.

On the Good American website, it says that Khloé Kardashian is the co-founder of Good American, the "first fully inclusive fashion brand that celebrates all dimensions of female power." A lot of the website touts its ultimate goal of "offering clothing for women, made by women – with all body shapes in mind." And again, a big part of the company's purpose and foundation came from the "frustrations with fashion" that Khloé faced growing up. As co-founder Emma Grede told Forbes, Good American ultimately came to be when she and Kardashian talked about "what it means for women to be confident," and what urged them to not categorize their jeans when sold in stores either; all of the jeans are sold together, not separated by "Plus size" or "Petites" sections.

As Bustle noted, Good American reportedly had the biggest denim launch in history, making $1 million the first day it debuted. The brand had a 78 percent growth in revenue in 2020 and saw an 85 percent increase in 2021. Basically, there's nothing stopping the relatively-new brand and it's all thanks to Kardashian's name and passion, and Grede's expertise. Grede also told Forbes that Kardashian is a "hands-on" boss and very direct with her vision for the brand.

Again, Khloé Kardashian started Good American alongside Emma Grede in 2016. As Essence reported, Kardashian's co-founder, Grede, was featured on "Shark Tank" as the show's first Black woman investor to sit at the investor's table as a guest. In addition to Good American, Grede helped launch SKIMS with Kim Kardashian in 2018. While on the popular investor series, she said she was raised by a single mother and "very little means." And of course, she took notice of that work ethic and carried it into her own life.

According to CNBC Make It, Grede is now the CEO of Good American and she said that she figured out how to be a businesswoman by herself and her naïveté might have been what spurred her on to become the massive success she is today. After working at a fashion show production company after graduating from the London College of Fashion, she started an entertainment marketing agency, ITB Worldwide, almost two decades ago when she was 26 years old. She told CNBC Make It that it was rough in the beginning, but she came out on top because of how well she listened to clients, which at one point included Dior.

"I actually look for those opportunities in my life, where can I learn or put myself into situations where I'm a little bit unfamiliar," Grede told the outlet. "I think that is what helps me to grow."