Music

Lorde Takes Out Newspaper Ad To Thank Fans

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By Emily Surpless

The "Green Light" singer showed her followers some serious appreciation.

E! News reports that Lorde, whose real name is Ella Yelich-O'Connor, bought ad space in The New Zealand Herald, as a way to thank her fans for their support — specifically, in regards to her 2018 Grammy nomination. "Oh, hi there!" the message, which was handwritten, began. "I'm writing this from New York City."

Referencing the 60th Annual Grammy Awards, the full-page note continued, "[My brother] Angelo and I sat in Madison Square Garden last night and saw a lot of crazy and wonderful things. I just wanted to say thank you, from the bottom of my heart, for loving and embracing Melodrama the way you did. My nomination belongs to you."

"Thank you, also, for believing in female musicians," the message concluded. "You set a beautiful precedent. All my love, Lorde."

Shayne Currie, an editor for the paper's media company NZME, shared Lorde's note on Twitter on Tuesday, Jan. 30, 2018.

As Nicki Swift previously reported, Lorde's record, Melodrama, was nominated for Album of the Year at the Grammys. Unfortunately, however, Lorde lost out on the award to fellow nominee Bruno Mars.

According to a report by TMZ, Lorde was the only Album of the Year nominee to have not been asked to perform a solo during the big event. Instead, she was reportedly only asked to take part in a tribute to the late Tom Petty, which she declined.

Fans like Modern Family's Jesse Tyler Ferguson later took to Twitter to air their complaints. "We champion women one award weekend & then pull this s*** the next," the actor tweeted out. "@lorde should be singing from her genius album. #2stepsforward3stepsback."

Lorde's mom also commented on the matter online, sharing a clip from a New York Times article that read, "Of the 899 people nominated in the last six Grammy Awards, the report found, 9 percent were women. (This year, Lorde is the only woman nominated for album of the year; she is not scheduled to perform.)"

Perhaps as a result of her apparent Grammy performance snub, Lorde chose not to walk the red carpet before the event. She did, however, make a statement regarding the Time's Up movement with her wardrobe. Rather than wear a white rose like other artists, Lorde had an excerpt from artist Jenny Holzer's Inflammatory Essays sewn onto the back of her dress. 

It read, "Rejoice! Our times are intolerable. Take coverage for the worst is a harbinger of the best. Only dire circumstance can precipitate the overthrow of oppressors. The old and corrupt must be laid to waste before the just can triumph. Contradiction will be heightened. The reckoning will be hastened by the staging of seed disturbances. The apocalypse will blossom."

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